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SEO Toolkit! - Part 5

Part 5 - How to design a "search engine friendly" website

There are several things that you can do to make your site "friendly" to the search engines, especially Google. First of all, make effective use of your page's title Meta Tag. Choose a title that reflects your business and includes 2 or 3 of your primary keywords. For example, the consider this title:

Birdhouse, Birdfeeder, & Crafts Directory

This title has 4 of our most important keywords in it: birdhouse, birdfeeder, crafts, and directory.

Another very important Meta Tag is the description. The description tag shouldn't contain just a list of key words. It should be a logical sentence that contains your keywords. Here is an example:

Directory of the best birdhouse, birdfeeder, and craft vendors on the web. Lots of interesting articles about birds and lawn & garden topics.

This description contains several primary keywords yet it reads like a coherent sentence.

In order to make it very easy for the search engine spiders to crawl your site, if possible place links to all of your pages on your home page as well as every other page on your site. Also create a Site Map page and link to it directly from your home page. On your Site Map page place links to every other page in your website. This guarantees that every page on your website can be reached with a maximum of two mouse clicks or "link follows" by the spiders.

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