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SEO Toolkit! - Part 12

Part 12 - How to quickly find quality link partners

Finding 100 or more quality link partners requires a bit of work and organization, but the task is not all that difficult. Just follow these steps:

1 - Create a page for your website and name it Friends or something to that effect. If you already have a links page, purge it of all links that lead to a page that has a PR of 0 or is a "bad neighborhood".

Place a link to your links page somewhere on your homepage. I recommend placing the link near the bottom of the page so that your website's visitors won't see it until after they have finished reading your home page. After all, why invite people to leave your site prematurely?

2 - Surf over to Google and do a search on your theme (home decor, woodworking, etc). The search results page is your mine for digging up quality reciprocal linking partners. Visit the first site on the list.

3 - Does the site have a PR of 5 or higher? (Sites near the top of the search results page almost certainly will.) If not, visit the next site on the list and repeat this step.

4- After you have found the next site with an acceptable PR, check to see if their home page has a link to a links page or a stated link exchange policy.  If not, visit the next site on the list and repeat the process beginning with step 3.

5 - Check to see if the site uses any of the "bad techniques" listed in the "How Not To Get Banned From Google" section above. If so, move on to the next site on the list.

6 - After you have found a site that you wish to exchange links with, place a link to their home page on your links page. Do this before you attempt to contact the other webmaster.

7 - Email the webmaster (look for a Contact Us link or an email address on their site). Create a form letter asking for the link exchange, but personalize the letter for each webmaster that you are sending the letter to.

If the webmaster's name is listed on the site, address him by name. If not, just use "Dear Webmaster,". compliment him on the quality of the site.

Mention a distinctive feature or two about the site so that he can tell that you actually made a serious visit. Explain that you feel that a link exchange would benefit both of you and explain why.

You might need to do a little "educating" here as many webmasters have no idea about the usefulness of link exchanges. Send your link information along with your email. You should include the following link info:

  Site name: ABC Blue Widgets And Widget Accessories, Inc.

  Description:  Attractive blue widgets at the lowest prices!

  URL:  http://www.bluewidgets.com

  Contact email address:  JohnDoe@bluewidgets.com

Be sure to include a couple of your main keywords in the link text (the "clickable" part of the link). This will help increase your PR!

8 - Send the email and wait for a reply from the webmaster. Of course, while you're waiting you should be contacting other webmasters in the same way. If he responds with a "no thanks", or hasn't responded at all after a week or so, remove his link from your links page and move on.

If he agrees to the exchange, he'll respond with a  link to the page on his site that contains your link. Send him a pleasant email thanking him for the exchange.

9 - Repeat this process until you have successfully completed at least 100 link exchanges with quality sites that share your theme. If you have over 100 links, split them up onto two or more links pages. You can even split the links up into categories if you wish.

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