RLROUSE Directory & Informational Resources
Home     Add URL     Edit Listing     Infoblog     Picture of the Day     Privacy Policy     Advertise     About us     Write for us     Contact us     Sitemap


Get In Touch With Your Competition

Research your business' competition and give yourself the edge!

We all know that competition is an ugly word but competitors are a fact of life in business. If your business can't compete with other businesses, don't start it. You have to have some type of an edge.

You may have an excellent product or service, but if everyone else is selling a product or service similar to yours, just how much of the market can you expect to capture?

You will have to learn everything there is to know about your competition and understand their marketing strategies.

The best way to research your competition is to locate those you consider the largest threat to your potential business. Take the time to make a note of and acquire a feel for how your competitors deals with their customers, then answer these questions:

  1. What appeals to you most about their website, introduction, setup etc.?
  2. How large of an inventory do they carry? 
  3. Are their products display eye-catching? 
  4. What is their Alexa, Google, Yahoo, and 
    AOL ranking?
  5. Are their testimonials positive? 
  6. Are their prices in line and competitive with yours? 
  7. What do they offer that you could not? 
  8. Do they offer discounts? 
  9. Do they offer a return policy? 
  10. Do they offer any special services, such as free 
  11. Which areas could do with some improvement and 
    could you improve in these areas?
  12. Do they keep their online store up-to-date? 
  13. What means of promotion do they use (flyers, 
    coupons, free gifts, etc.)?
Next, create a profile of each main competitor. Know how they advertise, why their customers shop there, what areas need improving, and how successfully you can expect to compete with them.

You may also develop ideas for improving and promoting your own business. Your success will lie in assessing and understanding your competitor's strengths and weaknesses.

Evaluate and compare your own strengths and weaknesses to stay in touch with the competition and succeed in your business.

About the author:

Sonia Colon owns and operates Jimson Products, and a writer and publisher of "My Jimson Products Ezine".

More Interesting Articles

Home     Add URL     Infoblog     Privacy Policy     Advertise     About us     Write for us     Report a broken link     Contact us     Sitemap
Copyright 2003-2017 RLROUSE.COM

RLROUSE.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program
designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.