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Reciprocal Linking Techniques For A Successful Website

Building a successful web site is a process that works best when done in a very deliberate and logical step-by-step manner. The first step is to build a high quality site that's filled with interesting and useful content. The more interesting and useful pages the better!

Next, you need to submit your site to all of the major directories and start a well designed advertising campaign.

But the most important step of all is getting a top ranking in the major search engines, most notably Google and MSN.

When ranking the sites that are in their database, Google places great importance on "link popularity", that is the sites that have the most high-quality incoming links from other sites generally rank the highest in the Google search results (SERPs). Getting lots of other sites to link to yours is an absolute must for attaining a top ranking in Google and the other top search engines. You need to shoot for a top-10 ranking at the minimum.

The question that you're probably asking is "How do I get other sites to link to me?". There are several effective ways to gain links to your web site, but it can be extremely difficult for new sites to get incoming links from older, established sites.

There's a simple way to jump-start the link gathering process however. It's called "reciprocal linking". This is how it works: First you look for sites that are in the same general topic area as your site (but not sites that compete directly with yours). After you find a list of possible link exchange partners, you need to place a link to their site on your site. Then you send emails to the webmasters of the other sites and ask them for a link exchange.

Be sure not to send warmed over copies of the same email to each webmaster however. Rather, take a few minutes to browse a few pages on each site. Then send a personalized email to the webmaster explaining what you liked about the site (be specific) and why you think a link exchange would benefit both sites.

Be sure to address the webmaster by name if you can. Also, be sure to include your link exchange information. This should include the title of your web site, a short description, and the URL of the page that you want his site to link to (this doesn't have to be the home page). Also be sure to add the URL of the page that already has his reciprocal link on it.

After you have sent the emails to the webmasters, expect to receive a few rejections for various reasons. Rejections are normal and are to expected so don't be at all discouraged. Some webmasters simply won't link to a new site out of fear of a Google penalty for linking to a penalized site. But you will also quickly receive a few emails from webmasters accepting your offer.

Verify that your reciprocal link really is on the other site(s). Be sure to verify that the page that your link is on can actually be navigated to from the home page. A fairly common scheme is to place reciprocal links on a page that isn't reachable from any other page on the web site. This is known as "blind" linking and it effectively makes your link to the other site a one-way link and your link on their site completely worthless. 

After you have verified your link, send a "thank you" email to the webmaster thanking him for the exchange. If you're unable to find your link on the site or navigate to the page that holds your link, email the webmaster for help. If he's up to no good you probably won't receive a response. After a couple of days just remove his link from your site and move on.

A very quick and effective way to find potential link partners is to simply do a Google search on one of your main keywords or phrases. You will most likely have many pages of related sites listed on the search results pages that follow.

Here is the easiest way to find out which of these sites actively exchange links with other sites:

First, go to the bottom of the Google search results page. Then click on "Search within results". In the search box type in "Add URL". This will list only the sites in your original search results listings that have an "Add URL" link on their web site. You can also perform a search for "Link exchange", "Add link", or "Submit URL".

If you aggressively pursue link exchanges with quality sites on a regular basis, within a few short months you'll have built up good search engine rankings and enjoy the benefits of an ever increasing and steady flow of targeted traffic to your web site. And of course an increasing flow of targeted traffic means increasing levels of income!

Want to get the ball rolling with your link exchange campaign? Exchange links with us! RLROUSE Webmaster Resources exchanges links with any quality site that has not been penalized by Google (and isn't in danger of being penalized in the future).

How to complete the exchange:

1 - First, place the following link on your web site (be sure to use the title as the "clickable" part of the link):
Free SEO Guides - Get your site ranked in the top 10 on Google & Yahoo within 60 days!

Important: Please do not link directly to our homepage. Link to the URL provided below.

Here is our link information in separate parts:

Website Title:    Free SEO Guides

URL:    SEO.html

Description:    Get your site ranked in the top 10 on Google & Yahoo within 60 days!

Here is the HTML code for our link (simply cut and paste it into your website):

2 - with the URL of the page on your site where you have placed our link along with your link information. We'll visit your site and confirm our link, then add yours to our Directory. It's that simple!

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