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My habit of collecting every free eBook that I could get my
hands on proved to be very profitable for me while I was building my business.
Ebooks provide a very effective way to "advertise" to thousands of prospects. And if your ebooks are attractive and offer genuine value, many of those prospects will gladly pay to view your ads by purchasing your ebooks.
There is simply nothing that you can do to promote your website that is more effective than distributing high-quality ebooks!
Here are 20 great ways that you can use free eBooks to
boost your sales and profits.
1. Build your mailing list
Free eBooks make an excellent incentive to entice people to join your list.
2. Keep your subscribers
Give away a brand new free eBook each time you mail out
your newsletter or at least once a month so your readers
have a reason to stay subscribed. Start a subscribers-only
eBook library and keep adding new eBooks often.
3. Entice more affiliates to promote your product
Offer your free eBooks and free re-brandable eBooks as
an incentive for potential affiliates to join your program.
4. Sell customization rights to your own eBooks
If you've written a quality eBook and have several affiliate
links in it, you can earn more money by selling the
customization rights.
5. Back-end profits
Purchase customization rights to other author's eBooks and
give them away free to your mailing list. You can make a
profit when they purchase something through your affiliate
links.
6. Become an instant 'expert'
Write an eBook on a topic that you know a lot about and
give it away to a target market. Once people recognize you
as an expert on your particular subject area, they'll be more
willing to spend their hard-earned money with you.
7. Grow your downline
Offer free eBooks as an incentive to join an affiliate program under you.
Allow your downline affiliates to give away the eBooks as well so they can
build their own (and your) downline.
8. Become a leader
Train your affiliate team by giving away your free eBooks
that help them learn how to build their own businesses.
eBooks help you save on the cost of ordering printed copies
and shipping them to your affiliates.
9. Boost your web site traffic
Write an eBook yourself for free distribution and insert your web site links
in a way that gives your readers a compelling reason to visit your site,
either for the resources that you have to offer or an invitation to download
even more eBooks.
10. Survey your list
Do you have a great idea for a new product or eBook, but
you need to find out if there's even a market for it? Create
a survey and use free eBooks to encourage people to
respond to it. To ensure a decent response to your survey,
offer multiple eBooks or a tangible product that you own,
or even a download of the very product that you plan to
create as a result of the survey.
11. Get viral
Give away a free eBook that others can re-brand with their
own links so that they will eagerly give it away to their own
mailing lists. Include your own affiliate program, traffic
exchange programs, or multi-tier affiliate programs that
readers can join through your links to get the most from
this strategy.
12. Get free advertising
Give away a free eBook that hasn't been circulated very
much or distribute one of your own products or eBooks to
ezine editors in exchange for free ad space in their ezine.
13. Get joint venture partners
Make your joint venture offer more attractive by offering
your partners a valuable or unique eBook that you own
outright or have the right to give away.
14. Build link popularity
Induce others to link to your web site by offering them free
eBooks or one of your own products. The more links you have
pointing to your web site, the higher you'll rank on the major search engines
(and the more targeted traffic you'll get).
15. Promote your own products
Offer free preview versions (say, the first couple of
chapters) of an eBook that you wrote in order to promote
it and get lots more people to buy it from you. Combine
this with a re-brander to get a viral effect and increase the number of
downloads of your preview version. If you're
selling a software package, give away a free report that
explains how your software best solves your target
market's biggest problem and how it will benefit them.
16. Enhance the value of your product
Give away free eBooks as bonuses along with your own
product to enhance its perceived value. This works best
if the bonus is related to the topic of the product you're
selling.
17. Keep in touch with your customers
Send your customers free eBooks on a regular basis to
show them you how much you value their business and
to remind them of your products in a way they won't find
objectionable.
18. Solicit testimonials
Offer free eBooks or bonuses to your existing customers in
exchange for testimonials that you can put up on your web
site sales page.
19. Boost flagging sales
When sales are slow, create an eBook with a few discount
coupons or special offers and give them away to your past
customers. This is also a good strategy to boost holiday
sales.
20. Revive your old articles
Update some of your old articles or sections of your
newsletter archives and compile them into an eBook
to give them a new lease on life.
Priya Shah is the author of "The Genius Guides".
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