|
Question:
What do you think of pop-under exchanges? I'm having trouble getting visitors to my site, so I'm thinking about trying one. Are they effective?
Submitted by Terry M.
Answer:
Pop-under exchanges give you a small fragment of code to insert into your web pages. When a visitor enters your site, a window pops up underneath the browser with a member's website loaded in it.
The better pop-under exchanges use a cookie to make sure that only one pop-under is displayed for each unique visitor to your site.
In exchange for allowing your site to spawn the pop-under, your site will be displayed in a similar pop-under on another member's site.
An exchange ratio of 3:2 is common, which means that for every 3 times that your site spawns a pop-under displaying another site, your site will be displayed twice. The other "lost" pop-up is sold as advertising by the pop-under exchange.
There are a few problems with pop-unders in general:
- Many web surfers find pop-unders irritating and will never buy from a site that is connected with them in any way. But the level of irritation from pop-unders is generally less than that from pop-ups.
- Pop-unders tend to deliver poorly targeted traffic, which makes for a poor conversion ratio (not many sales in other words).
- More and more people are using pop-up blockers every day, which means that a decent percentage of the pop-unders displaying your site will never be seen at all.
Pop-under exchanges do have a couple of advantages however:
- Your site has the same chance of being displayed as any other site in the network.
- The price is right - free!
Whether pop-up exchanges will work for your site or not probably depends on your niche in the marketplace and the demographics of your target audience.
Since most of the pop-under exchanges are free, you can always give it a try. If it works for you, great. If not, you haven't wasted a lot of time or money. Good luck!
Back to "SEO Questions and Answers" archive
Check out free 21 part online guide to SEO:
Webmaster SEO Toolkit and our SEO and webmaster articles.
|