As social media is becoming more and more popular, many businesses are opting to blog about industry information on their corporate websites. While blogging works great for some businesses, it’s not necessarily for everyone.
If you’re on the fence about whether to blog or not, let’s talk about some of the primary pros and cons that should help you make that choice.
One of the main advantages of blogging is the ease in which you can reach your target audience and connect with your customer base. For example, maintaining a blog is an extremely convenient way to write a post and get it in front of numerous people who are interested in your business.
Rather than trying to reach people by email, telephone and a variety of other ways, you can simply write a blog post where everyone who is interested can easily find it. This is especially beneficial if you operate your business on a national or global scale. In this way, you can maximize your impact while minimizing your effort. [Read more…]
It’s an interesting era in the lodging and hospitality industry. At the same time the big chains are consolidating, top quality, owner-operated bed and breakfast inns and lodges are flourishing across the country.
Living (and loving) Life
For many of us, summer is the most enjoyable time of the year, and eating for the season can make it even more enjoyable than ever.
The Boy Scouts have always emphasized preparedness as the first and most important survival skill. Doing your homework before a situation arises is the best way to keep out of trouble and increase your chances of survival. This is the first survival tip: be prepared.