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In-bound links from other web sites to yours can provide two separate avenues to success for your site: First, the number of high-quality in-bound links pointing
to your web site is an important factor used by the search
engines (including Google) to rank the web pages in their
indexes.
Attaining lots of in-bound links can help boost a
page into the top 10 of a search engine's search results
page (SERP) for a given keyword or key phrase. Second, in addition to the obvious search engine ranking benefits provided by in-bound links, they also supply a
steady stream of referral traffic to your site! If you are
able to attain a large number of links from high-quality
sites, you'll receive about as much traffic from referrals
as you get from the search engines.
The big question that many webmasters ask is: "How do
I get other sites to link to mine?".
There are several methods that you can use to entice
other webmasters to give you a link to your site:
- Simply ask for a link! If your site is a valuable resource
for the other site's visitors, send the webmaster a polite,
personalized email asking for a link. Be sure to tell him why
a link to your site would be beneficial to his visitors (and
his site). You should also explain which page on his site
would be best served by having your link on it.
For example: Your site sells software tools used for website promotion. Your site will most likely be of value to
the visitors of a site that features web authoring books
and tutorials. And since your site compliments his site, he may very well be happy to provide you with a link!
- Offer other webmasters a freebie in exchange for links
on their sites. You could offer a free software download,
a free service (such as search engine optimization services
for his site), or a testimonial for his product or service
(with your active link in it of course).
- Write articles about a topic that you happen to know
a lot about. Offer to let other webmasters use your article
on their websites, in their ezines, or in their newsletters.
At the end of the article will be a "resource box" or "bio"
that provides a little background information about you as
well as a link to your web site.
Writing free articles can a huge traffic-builder and search
engine rankings booster when you get your articles published
on several web sites!
- Create and distribute free ebooks about various topics
in your field of expertise. Give (or sell) other webmasters
the right to distribute your ebooks from their web sites or
newsletters. Of course each ebook that they distribute
will contain information about your web site as well as a
link to it!
- Swap links with other sites that compliment your site. Do a search on Google or Yahoo
for one of your target keywords. Contact the webmaster
of each site that comes up in the SERPs with a very
personalized email explaining why a link exchange would
benefit both sites.
Be very specific when making your case.
Then ask for the link exchange. Your chances of success
will be increased if you already have his "reciprocal" link in
place on your site before you contact him.
Be sure to
include the exact URL of the page on your site that has
his link on it.
- (bonus tip) - Make it easy for webmasters to link to your site. Provide exact linking details including the HTML code for your link. And make it easy to find and navigate your links page.
A links page that's well organized and easy to navigate adds a huge level of credibility and professionalism to your site.
There are many other effective techniques that you can
use to get in-bound links to your web site. Simply use
your imagination.
If you come up with a well-thought
out plan for your link campaign and diligently apply it,
you can watch your site's search engine rankings and
targeted traffic steadily climb to ever new heights!
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